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Today's consumers are turning to the virtual community and
social networks for support and information on products and
services they use every day - transforming what was once a social
phenomenon into a business imperative. To address this shift in
consumer behavior, Stream created a multi-faceted business solution
to service the "social" consumer. Stream's social media
solution will be continuously refined to keep pace with the social
CRM needs of our clients and currently includes the following
features:
Trend Monitoring & Analysis: active monitoring
of websites, blogs, forums and message boards to identify and
gather real-time consumer and market trends; consumer data is
analyzed and translated into customer experience objectives and
actionable business priorities.
Consumer Engagement: real-time, personal interaction
with consumers across an unlimited number of social media; services
include providing client news and promotional updates, responding
to customer information requests, correcting misinformation and/or
addressing customer dissatisfaction drivers.
Revenue Generation: proactive identification of
incremental sales and/or market promotion opportunities by
leveraging intelligence garnered from market and consumer trend
analysis.
Stream's social media solution is customized based on each
client's business priorities, CRM objectives and/or consumer
demands. The various components of the solution are designed to be
leveraged independently or holistically as needed to supply the
dynamic, ever-evolving nature of today's consumers. Stream's social
media solutions may be also be combined with its voice, chat, email
and/or business analytics services - to create a fully
integrated and comprehensive solution that drives customer
satisfaction and increases overall brand loyalty.
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